After all, you’re creating the design for them, not you. With any good design, you should always keep your target audience in mind. While you can certainly play and push the boundaries with your mood board, remember that you also need to remain consistent to your brand as well-which brings us to… Remember your audience Or maybe there’s a specific emotion your images are evoking?Īnd sometimes, you won’t be able to see these things until you get it all on the board. Maybe the style is consistent with a specific era? Someone looking at your mood board should be able to pick up on one or a few recurring thematic elements. The key to any good mood board is consistency. Here are a few good tips to help you decide what should go on your mood board. What goes on a mood board?Ĭurating your mood board is a balance of including enough images to convey the emotions and experience you want for your product, while not overwhelming the viewer with too many elements. That way, you can deliver a product to them that is up to their standard. It can also help attract prospective clients or give current clients a good idea of what the finished product of your designs can be allowing your clients to make changes if they feel something doesn’t connect. Having a mood board doesn’t just help your in-house design decisions. After all, you’re creating the design for them, not you.” “With any good design, you should always keep your target audience in mind.
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